Chip Ganassi Racing announced on Friday a new partnership with leading social poker brand Global Poker. The online poker site will be featured on the No. 1 Chevrolet Camaro ZL1 driven by 2004 Monster Energy NASCAR Cup Series (MENCS) Champion Kurt Busch, beginning this weekend at ISM Raceway in Phoenix, AZ. Busch is competing in his 20th season on the MENCS circuit.
Global Poker is the leading poker site in the United States, offering a social poker room with a difference. Global Poker is free to play and has over 1 million players. No purchase is necessary to enjoy their diverse range of poker games or to be in the running to join Victory Lane! Every month Global Poker pays out millions in real cash prizes instantly to US players.
“This new relationship between Global Poker and CGR is perfect for both brands,” said Founder and CEO of VGW Holdings Laurence Escalante. “Global Poker is the fastest growing poker site in the US, so teaming up with CGR in NASCAR, the fastest sport in town, makes perfect sense. Kurt Busch and the CGR team bring high octane thrills and excitement to millions of fans all season long, which perfectly fits with our business motto, ‘entertainment with a thrill’. I am confident that together we can create something truly memorable for both our players and their fans. Thanks to our friends at Oak View Group for bringing us together.”
Busch is an accomplished veteran in the MENCS, both as a race winner (30) and a series champion (2004). He has also won marquee MENCS events such as the Daytona 500 (2017) the Coca-Cola 600 (2010) and the NASCAR All-Star Race (2010). Busch has not only won a race on every type of track that the series competes on, (superspeedway, intermediate, short-track and road course), he has also claimed a pole on each type of track, in addition to being named the 2018 MENCS Busch Pole Award winner for the most pole awards on the season, at five.
“It is always exciting to bring new partners to our organization and to the sport,” Doug Duchardt, COO of CGR, said. “We are delighted that Global Poker has not only made a commitment to CGR, but to also utilize the sport of NASCAR as an opportunity to promote their games.”