HighPoint, a leading customer service and technology solutions company, has partnered with Stewart-Haas Racing (SHR) to become the team’s official IT solutions provider and a primary sponsor of its No. 98 NASCAR Xfinity Series entry with driver Chase Briscoe.
The Sparta, New Jersey-based IT company will make its debut in the season-opening NASCAR Racing Experience 300 Feb. 15 at Daytona (Fla.) International Speedway, with Briscoe driving the No. 98 HighPoint.com Ford Mustang. It will be the first of 10 races where HighPoint serves as the team’s primary sponsor. For all other races, HighPoint will be an associate sponsor.
“HighPoint is guided by 33 fundamentals, all of which are based on the principles of honesty, integrity and trust,” said Mike Mendiburu, president and CEO, HighPoint. “We’ve found a like-minded organization in Stewart-Haas Racing and a similarly focused driver in Chase Briscoe. When you combine our service culture with our long-term industry expertise, we’re able to create purpose that aligns in meeting our business objectives.”
Briscoe won the 2019 rookie-of-the-year title in the Xfinity Series and will race for a championship in 2020. The 25-year-old from Mitchell, Indiana, is a two-time winner in the Xfinity Series and the 2016 ARCA Racing Series champion.
“Even though we race stock cars, there’s nothing stock about what we do,” Briscoe said. “The science of our cars is impressive, but the technology that goes into building our Ford Mustangs and then making them perform is even more advanced. Our IT needs are pretty complex, and we demand a lot from our technology every day, whether it’s at the shop or at the track. HighPoint is more than just a sponsor – they’re a partner that helps us perform.”
HighPoint’s partnership with SHR also brings a strong business-to-business component to NASCAR, with the award-winning firm able to service any and all technology needs in a sport where approximately 140 Fortune 500 companies are invested.
“Walk around our race shop during the week and the garage area on a race weekend and you’ll see how our racecars and our entire industry relies on technology,” said Mike Verlander, vice president of sales and marketing, SHR. “From engine diagnostics to fuel-mileage calculations, our business is dependent on service and technology solutions. Every company needs what HighPoint provides, and we’ll work diligently to facilitate those introductions.”
“HighPoint’s objective is to serve our customers as a trusted advisor on how they acquire, consume and adopt technology,” Mendiburu added. “We’re able to highlight this methodology by partnering with Stewart-Haas Racing – a championship-winning race team that has achieved success by working together and leveraging all of its available resources.”