NBC Sports Viewership Continues To Grow, Hits Over 1 Million Viewers For Road America

INDIANAPOLIS – Alexander Rossi may have put a butt whopping on the NTT IndyCar Series field last Sunday at Road America. That didn’t stop the fans from tuning into NBC to watch the REV Group Grand Prix at Road America though.

Sunday’s race (12:51-2:32 p.m. ET) at the iconic Road America track in Elkhart Lake, Wis., averaged a Total Audience Delivery (TAD) of 1.109 million viewers, making it NBC Sports’ most-watched non-Indy 500 INDYCAR race on record. TV-only viewership for Road America on NBC was 1.104 million viewers, with a 0.77 HH rating. The Average Minute Audience across NBC Sports’ streaming platforms was 4,900 viewers.

Locally, Indianapolis led all markets with a 3.59 rating followed by Milwaukee with a 2.61. Following are the Top 5 markets for Road America:RankMarketRating1Indianapolis3.592Milwaukee2.613Tulsa2.144Cincinnati1.875New Orleans1.63

The 2019 NTT IndyCar Series is now averaging a TAD of 2.319 million viewers through five races on NBC, up 19% vs. the comparable five races on ABC last season (1.955 million). NBC will broadcast three more races this season for a total of eight – an INDYCAR record for broadcast network exposures — including the final two races of the season at Portland and Laguna Seca.

On May 26, NBC Sports broadcast its first-ever Indianapolis 500. The “Greatest Spectacle in Racing” averaged a Total Audience Delivery (TAD) of 5.475 million viewers on NBC, up 11% vs. the 2018 race (TV-only 4.913 million, ABC). Viewership peaked in the final quarter-hour (3:45-4 p.m. ET) when 6.736 million viewers watched Team Penske’s Simon Pagenaud outduel Andretti Autosport’s Alexander Rossi in a thrilling finish to take the checkered flag at Indianapolis Motor Speedway.

Overall, NBC Sports’ presentation of 10 races this season with five on NBC and five on NBCSN has averaged a TAD of 1.403 million viewers, up 8% vs. comparable coverage last year on ABC and NBCSN (1.299 million).

NBC Sports’ continuing exclusive coverage of the 2019 NTT IndyCar Series resumes on Sunday, July 14, with the Streets of Toronto at 3 p.m. ET on NBCSN.

#NBCSports #NTTIndyCarSeries #RoadAmerica


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