Joe Gibbs Racing announced on Monday that Xtreme Concept Inc. has expanded their deal with them for 2019. They’ll be the primary sponsor for 24 NASCAR XFINITY Series race with the organization during the upcoming season.
According to the release, iK9 a comprehensive canine solutions provider for detection and service dogs administrated by Xtreme Concepts, will be the lead brand for each driver.
“We are firm believers in the power of motorsports as a marketing platform, and it’s why we’ve expanded our partnership with Joe Gibbs Racing to promote the iK9 brand for the majority of the Xfinity Series schedule,” said Landon Ash, founder of Birmingham, Alabama-based Xtreme Concepts, in a statement. “We’re investing in young talent in Jeffrey Earnhardt and Brandon Jones, and also proven talent in Kyle Busch. These three personalities can deliver for iK9 on the racetrack and interact with our customers off the track. They’re specialized athletes who align very well with iK9, as we provide the skills and support necessary for our clients to care for their highly specialized dogs.”
The sponsorship will be on Jeffrey Earnhardt’s nine races in the No. 18 Toyota. Those races are – Daytona (Feb. 16), Atlanta (Feb. 23), Talladega (April 27), Charlotte (May 25), Pocono (June 1), Mid-Ohio (Aug. 10), Road America (Aug. 24), Phoenix (Nov. 9) and Homestead (Nov. 16).
Busch, will have iK9 for five races. Those races are – Las Vegas (March 2), Phoenix (March 9), Fontana (March 16), Texas (March 30) and Watkins Glen (Aug. 3).
Finally, Brandon Jones will have the iK9 colors on his car for 10 races. That starts at Talladega (April 27).